How to Create The Perfect Bio on Instagram
Turn your Instagram profile visitors to followers by creating your perfect bio.
For all brands and influencers, creating an engaging and creative Instagram bio that gets your audience's attention should be a top priority.
Importance of a High Converting Bio
A high converting bio helps you convince profile visitors to follow you, and helps you sell products or services.
You may target your ideal audience with a well-crafted bio, ensuring that any new visitors understand what you and your company are all about. They're more inclined to touch the follow button if they like what they see.
Most accounts have a follower conversion rate below 20% and turning 50% of profile visitors to your followers could make a huge difference.
Its all about the profile visitor not you, people want to know how following you is going to improve their lives so your bio should be focused on what they're going to get when they follow you.
Pillars of a High Converting Bio
Improve Your Instagram Name
Making ensuring your Name Field is optimized with your name and/or a searchable keyword is the first step in building a decent Instagram bio.
If you work in healthcare, for example, you may want to provide your entire name as well as your professional title. People will be able to simply find the correct account if they search for you on Instagram this way.
Emojis give your bio a special look that makes people pay attention to what your bio is about.
A Call To Action is an instruction you give people so they can take the action you suggest, "follow me" is an example
Be direct and tell people how following you is going to benefit them.
This is important for personal brands and businesses, adding a few achievements give people a reason to listen to your message.
Hashtag in Your Instagram Bio
In your Instagram bio, any usernames or hashtags become clickable links.
What is the significance of this?
Because it allows you to spotlight your founder's Instagram account, promote sibling brands, and drive traffic to your branded hashtag.
NOTE: Adding hashtags to your Instagram bio will not make your profile searchable inside those hashtags, but including your company's branded hashtag in your bio is a wonderful way to highlight your audience's posts and inspire others to join in.
Cool fonts and quotes can also be added to your bio in order to improve conversions
, but try to keep things simple and direct.
Check below a few examples of a high converting bio
Viral Page Bio Example
Personal Brand Bio Example
Local Business Bio Example
Final thoughts on how to create a professional Instagram bio
As you can see, there are a lot of components to putting together a professional Instagram bio for your business.
Your Instagram bio, on the other hand, doesn't have to be static—mix it up a little. Experiment with different emojis, calls to action, text, and other options.
You'll learn what your audience responds to and what works for your business by adjusting your Instagram bio.
Your bio will help you convert as many profile visitors to followers as long as you keep it direct and state what they'll benefit from following you.